Synergic Marketing and Business

Traffic is easy to buy. are the hard part.

SEO, Google Ads and Meta Ads for established UK businesses. Independent, fixed-fee, and straight about what marketing can and cannot promise.

Explore what we do Read what we think

Less agency theatre. More actual thinking.

01What SMB does

Marketing is half the job. Pick your door.

The other half is the business it has to work inside. SMB looks at both, without pretending to run your company.

02A point of view

Marketing is not an island.

Great ads cannot make up for an offer nobody wants, a confusing website or enquiries that never get answered.

That does not let marketing off the hook. It means looking beyond the platform, saying what we see, and taking responsibility for the work we have agreed to do.

Three letters, one argument

  1. Good questions before bigger budgets.

    What is the actual constraint: visibility, demand, conversion, the offer or capacity?

  2. Creative work with commercial purpose.

    Marketing should make somebody feel something, and give them a good reason to act.

  3. Small enough to care, direct enough to say so.

    Independent management, plain communication, and a straight answer when something is not working.

03How the work happens

Less process theatre. More progress.

Understanding the situation comes before recommending a platform. Ownership and reporting come after the agreement, not instead of the work.

  1. Context

    Understand.

    Start with the customers, the offer, the economics and the constraints. Not a pre-filled package.

  2. Choices

    Prioritise.

    Work out what matters now, what can wait and what is out of scope.

  3. Delivery

    Do the work.

    Manage the agreed channels, make improvements and keep account access clear.

  4. Learning

    Get smarter.

    Report the signals that matter, challenge assumptions and adjust the plan.

Read the whole small print
04Fit

We turn some work away.

SMB is deliberately small, which means being clear early about who this works for. Fees are flat and monthly, with a three-month minimum start, and we never promise rankings, return on ad spend or sales.

A good fit

  • Established UK businesses with customers and a budget for at least one channel.
  • Owners and teams who want SEO or paid media done properly without managing it day to day.
  • Businesses with several suppliers and no marketing lead, who need one decision-maker.
  • Smaller firms and start-ups where the scope, fee and expectations line up.

Probably not a fit

  • You want a guaranteed ranking, a guaranteed return or a result by a set date.
  • You expect weekly strategy meetings as part of a standard channel retainer.
  • You want a large agency team, or a large corporate account manager.
  • You mainly want daily organic social posting.
05Selected experience

Different businesses. Different starting points.

Experience is not just a list of platforms. The work changes with the business: what needs building, what needs growing and who needs to take the lead.

Explore selected experience

  1. Build.

    Websites, search visibility and the technical foundations that help marketing work.

  2. Grow.

    Paid acquisition, online commerce and demand across very different customer journeys.

  3. Lead.

    Marketing direction, creative coordination and hands-on responsibility within a business.

06The Knowledge Hub

Questions worth asking before you sign.

Guides, frameworks and arguments on buying and running marketing, with the sources and the limits stated.

Argument · Paid media

Your Google Ads leads aren't turning into customers. The ads may be fine

Why Google Ads leads fail to become customers, and a six-step way to find out whether the problem is tracking, targeting, the offer, your response or your sales process.

Read Guide · Paid media

How much does Google Ads management cost? Fees, ad spend and what is easy to confuse

What Google Ads management costs in the UK: flat, tiered and spend-based fees from a dated supplier sample, how ad spend is separate and what to check in a quote.

Read Guide · Buying marketing

How much does SEO cost in the UK? Why the honest answer is a range of ranges

UK SEO prices explained with a dated sample of supplier prices, what drives the difference, the questions to ask about a quote and the warning signs.

Read
Explore the Knowledge Hub Do the sums yourself
Not sure which door?

Tell us what isn't working.

You do not need the right words or the right door. A few lines about the business and what has been tried is enough, and we reply with an honest view of whether SMB is the right fit, including when it is not.

Tell us on WhatsApp Read how we work first

WhatsApp is the quickest route. We do not run a 24/7 service or promise instant replies.

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